Shopping online is a quick and easy alternative to busy malls and long lines at the cash register. Online customers don’t even need to get up off their couches to buy groceries! Everything on their shopping list is at their fingertips. As online stores continue to grow, your business’ E-Commerce site needs to stay up to date.
Have you ever been shopping on a website and the design was too busy or confusing? Was the text too small? Maybe the buttons never went to the correct links or didn’t go to links at all. If you have seen any of these issues on an E-Commerce site, there’s a good chance you left the site and bought your items somewhere else. As with all websites, making sure your E-Commerce site is refined and properly functioning is of utmost importance.
E-Commerce sites need to be designed simply and with the customer in mind. For the user to have a good online shopping experience, the website must be easy to navigate. Likewise, in cases like this where customer service is not available in person, the interface needs to be user-friendly in order to avoid any disgruntled customers and mishaps.
Key Aspects Your E-Commerce Site Needs:
Make the customers aware of your brand and remind them where they are shopping by posting your logo at the top of every page of your website. Remember, your logo helps promote your business, it’s basically free advertising to post it on your site multiple times.
High Quality Photos of Items for Sale
If the pictures of your items don’t look good, your company looks bad. It’s as simple as that. High quality photos show the customer that your company is a high-quality business.
Trustmarks are signatures from Network Solutions such as McAfee and VeriSign that inform the customer that it is safe to purchase items on this website. Credit card fraud and identity theft is a real threat and problem for many online shoppers. Be sure to let them know your site is a safe and trustworthy place.
As stated above, the functionality of all buttons, links, and clickable items on your website need to be properly situated. Additionally, include a phone number customers can call if they are experiencing any issues with the site.
To learn more about our website development services, contact For Your Impact Online at 855-776-4123 or firstname.lastname@example.org.
Located in Patchogue, Long Island, New York, For Your Impact Online is a full-service social media management, website development, website design, programming and search engine optimization company, centrally located on Long Island and servicing New York Metro area, including Suffolk, Nassau, Brooklyn, Queens, New York (Manhattan), Bronx, and Staten Island. For web development examples visit our website.